Audience research

This was to get everyone’s opinions on the questionnaire. I made sure I asked the same amount to each gender to make it fair as possible. Also I don’t think the target audience would be a particular gender, we think it would be a particular age group.  

From this you can see that our target audience for our music video is people aged between 10-19. So mainly teenagers. This tells us that this is the group that like pop videos the most. However people in their 20’s also seem to be keen on pop songs and videos. From this we know that we need to make it appropriate for the modern person.  Targeting these age groups means we need to make are video seem modern so they know everything that is going on in the video.

This was to see how many people of the age groups like pop music. If people don’t like it then we will need to reconsider if it is the genre that we want to be doing. But as you can see from the results 15 of the 20 people asked said that they listen to pop music. This is good for us as it tells us we have chosen the right genre of music to make a video with. It also links to the age group in because the fact most of them selected between 10-29 this means that the majority of them probably selected ‘yes’ on this question so we know that the age group are into pop music. 

Because our song in Bruno Mars we wanted to know what people’s opinions of him were and if our target audience rated him highly or not. The results show that 14 people said ‘yes’ where as the remaining 6 said ‘no’. Again this tells us that we have chosen an artist who is popular with our audience as is his songs hopefully. So we are confident we have chosen a song that the audience will like.

It’s one thing liking the song, but the audience need to like watching the videos because we want people to watch our video and not just listen to the song. Thankfully 19 of the 20 have said they do/have watched a pop music video before. So when it comes to making ours they will know what your average pop song is like and what to expect out of it. Whether or not they have seen the actual video of our song or not I don’t know, but it’s good for us that our audience have watched at least one video before, because it means that we can use what we have learnt from our research into our own video because of the fact that it is affective. 

This was to tell us why people watched the music videos. Whatever the most popular answer was, is probably what we are going to do because it is what our audience wants. The graph shows that the most popular reason into why people watched music videos is to have a visual into what the song is about. This is good for us because the lines in our song tell a story so we can act out the lines of the song. It will also give people and understanding of our song because we will show what the lines mean. 

This was to see what our location would be. We wanted to know what are audience thought would be a good place to film our song choice. As you can see from the results a house was the most popular answer. Me and my partner think this is a good place because some of the lyrics within the song are within his house so if we use a house to film that will help the audience get a visual of the song which is what they said they wanted in the last question. They also said a street or a field would be a good place to film. This is something we could do if we make the artist song on his own during the chorus or any part of the song. They were both popular answers so it is something that we have to consider when planning/filming it.

From previous research of other pop music videos one thing I noticed is that they all wore clothes which were in trend. But because we are making our video for our target audience we wanted to know what they thought the costumes pop artists where within their music video. Clothes that are in trend was by far the most popular answer and so backs up our secondary research that we need to make sure that the actor in our video is wearing clothes which are popular in today’s society.

Lighting is important because it is part of the Mise en Scene in media. The lighting can help set the moss of the video so it is important that we get it right. The audience said that natural lighting would be better for the song because it isn’t really sad so you want it to stay quite bright. I think maybe we could film it when it is dark outside and when the weather is bad because that is why he is lazy. I think when in the house though we will need it to be natural lighting mainly, but we could try and play around with light because 7 people said they think they lighting should be light, and if the natural light isn’t bright enough we will have to use lights. 

This was an important question. On some of the videos we analysed the artist didn't sing in front of the camera on their own but on others they did, so we decided to let the audience decide if we need to do that or not for our music video. From the results it is clear that the audience wanted us to do that (18), whereas only 2 said we didn't need to do that. So from the results of the questionnaire it is clear that we need to make a modern music video.