Digipaks

A Digipack is a type of packaging used with Cd's. They are usually used with special editions songs or albums. A lot of artists use them in order to attract the audience to buy it, and listen to there music/song. In current times digipak's are very popular and are used a lot by artists and bands.

This is Rihanna's Digipack. Rihanna is seen as quite a powerful and bold singer, and so to show this in her digipak, they have chosen a powerful image. The image is a picture of her and it is very big and focuses on her completely. They have used bold colours such as red with her hair to show her power in the music industry, which expresses why you should buy it. It is also unique and noticeable and so could be used as a trademark, and the digipacks could be used to show, and can be used every time she releases one. The insert of the album shows her lying on a bed of roses which could attract woman because it could be saying how it is a little bit girly and not just focusing on the male market. Where as we don't get this from the front, i get the idea that she is trying to attract men. The disk is plain, but has a tint of red, this is to make it the same as the whole of the digipack, and follow the trend of using the red as the trademark.

 















This is the digipak for maroon 5. This is different to Rihanna's above, but still have the same aim.  Whilst Rihanna had one key colour used throughout the whole of the front, this one is different. They have used a number of different colours and the reason why they might have used this is because they want to make it as eye catching as possible, and having a lot of colours is one way to do this. The front cover seems to be loads of little pictures placed in the same, and when you look at it the first thing you see is a face. I think the main purpose and the only purpose of the front cover is to catch the eye of the audience, because on the shelf they will be next to other digipak's and Maroon 5 will want theirs to be the first they see.
In terms of the back, they have used the main colour. This could be because they want it to match the front, and have the main colour their as the main colour as the back. I think this might be because whenever the customer thinks of the colour purple they will want them to think of maroon 5.
I don't think this is as good as Rihanna's digipak because i don't think it is as powerful and doesn't make you want to buy it. Rihanna's attracted you through the picture and you instantly knew who it was, where as Maroon 5's was through colour and unless you looked at the name at the top you might not instantly known who it was.

This is Lady Gaga's digipak for her album The Fame Monster. The primary colours for this is black and white. The reason for this might be because it is what best describes her personality, in the fact that she is quite different to other similar artists. However this is quite good because all though they are quite dark, they would stand out against others on a shelf. I think this because their is a lot of the main colour, and it is a colour other artists or bands might not use, and so because of this is will be easier to see on the shelf. The image at the front shows her to be different, through things like hairstyle and the fact that she is covering her face. The fact that the background is herself is telling the audience that the digipak is about her and her music more than anything else. She has used two pictures of herself, and so is telling the audience to buy it to find out who she is and what she is all about.

This is Pixie Lott's Digipak. She is a female pop singer and so because of this we can use this as some reliable feedback. The first thing you notice about the digipak is the use of colour. The colours are quite bright and quite summery. The reason for this might be because of the fact that the songs she released came out in the summer or the fact that the digipak came out in the summer. Within this digipak there are alot of medium shots of the singer. They show her face and the top half of their body usually. You can tell they have also tried to make it eye catching through the use of the loacation. They have used a field in the middle of the countryside. This is quite summery and on the back page of the digipak they have made sure that the sunset is the most eye catching thing. In terms of the text in the front cover it is quite large. The reason for this would be to make it eye catrching for the audience and to let them know who it is about. You want this to be one of the first things the audience sees, because of they know who they are already then they might be tempted to by it. They have also made it look quit girly. This might be because of the fact that the singer is a girl but also because of the fact that that is what the songs represent or sound like. Using pink and the font colour and using the sunset as the background and the fact that they have used pictures like she is a model makes it some across as quite girly and if that is what they wanted to achieve then they have done it well.